Pengaruh Harga dan Lokasi Strategis terhadap Keputusan Pembelian di Toko Net Cellindo Manado

Abstract

The rapid development of technology and communication has led to an increase in the use of mobile phones or cell phones over time. As the number of mobile phone users grows, it has led to the expansion of businesses related to communication, such as mobile phone shops, mobile phone repair services, and spare parts sellers. With the growth of communication-related businesses, competition in this industry naturally arises. Net Cellindo Manado is a store that sells spare parts and provides mobile phone repair services located in the Megamas Manado area, which certainly faces competition in its business. Therefore, the author is interested in researching whether price and strategic location influence purchasing decisions. By using regression, correlation, and determination research methods, the findings indicate that the Price variable and the Location variable have a positive contribution to increasing consumer purchase decisions. Both the Price and Location variables have a very strong relationship with the consumer purchasing decision variable, and they also exert a strong influence on the consumer purchasing decision variable, both partially and simultaneously, at Net Cellindo Manado.